Blues-rock duo The Black Keys chose YouTube to announce the upcoming album from their side project Blakroc, a collaboration with hip-hop entrepreneur Damon Dashon.
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Blakroc features various emcees rapping over original music from The Black Keys. Per the trailer,Blakroc 2 will feature rappers such as Talib Kweli, U-God, the Cool Kids, Wiz Khalifa, Curren$y, Jay Electronica, Jim Jones, Sean Price and OC, all of whom appear in the recording studio during the video. It may not give much insight into what the album will sound like, but there’s a lot of smoking.
It’s common for artists to use free services like YouTube to preview and promote upcoming work. Recently, Tom Waits used the service to announce his new album, Bad As Me, which will be released Oct. 25. However, The Black Keys’ teaser doesn’t reveal its impending release date, simply saying “Coming soon.” The Black Keys drummer Patrick Carney even tweeted last night, probably sarcastically, “There are no actual plans to release blakroc 2. We’ve been trying for months to work out a partnership with @redlobster…to no avail”
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With the popularity of The Black Keys at an all-time high following the band’s Grammy-winning 2010 album Brothers, perhaps simply getting the word out early creates a success. The video already has more than 16,000 views.
Will you be looking forward to the release?
This story originally published on Mashable here.